U.K. advertisers substantially reduced their budgets in the final three months of 2008 according to the IPA’s Q4 Bellwether report, published today. 49 percent said they had cut spending.
Online experienced less of a reduction than any other medium, with further growth in overall market share, which the IPA now estimates at 10 percent. Hardest hit in the fourth quarter were budgets for “main media advertising,” which includes TV, radio and press.
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General, eCommerce
advertising, adwords, Great Internet Marketing, Online Marketing, Webviz
Many online retailers are missing out on a free source of potential customers.
This free source of traffic is available via Google’s Product Search service.
Formally known as Froogle, the service is administered via Google Base.
For some time now, products that are uploaded via Google Base are also displayed in the main Google Search Results Pages (SERPS), an example is given below following a search for “Knee Rug”
Results found for a search for "knee rug"
Online shop owners should be taking advantage of this free service as it has the potential to boost online sales by tens of thousands of pounds a year for even the smallest of online retailers.
We’ll be posting more information on this topic very soon
Google Base, Retail, eCommerce
