Keyword Quality Score (QS) can make a huge difference to your conversion rate, cost and number of impressions. Google will give you a QS every time someone searches for your keywords. Google AdWords rates QS 0 – 10 where 0 – 4 is ‘Poor’; 5 – 7 is ‘OK’; and 8 – 10 is ‘Great’.
If you have a poor QS there are a few things you can do to quickly increase it.
You can work on your landing page (the page that your Ad links to) making sure that it includes your keywords in the title, meta tags, content and alt tags. Also make sure that your page doesn’t take too long to load which can have a negative impact on your QS.
A key element contributing to a good QS is the Click Through Rate (CTR) on the particular keyword. The CTR is the number of clicks per impression, i.e. the percentage of times a user clicks on your ad. If you get a large percentage of people clicking on your ad, Google assumes that your keywords must be highly relevant and will require a lower keyword bid price for the same position, and so save you money.
Another way of improving your QS is including the keywords in an Ad. I was achieving quality score 2 which was having a negative impact on the number of impressions that I was receiving and the cost per click. I reviewed the Ad and found that I didn’t have the particular keywords included in the Ad! I added the keyword into the headline and repeated it on the 3rd line of the ad. The Quality Score jumped up to 4 over the next 20 minutes! I increased my impressions by a whole 50% and my cost per click dropped down from £0.70 to £0.66 for the same position!
A note of caution, if you are making any similar changes keep an eye on the keyword position as it can improve very quickly and you might end up right at the top of the page which can cost you a lot more money especially if the keyword is expensive.
Submitted by Olga
Google AdWords
adwords, Google, quality score
Many people don’t know that you can use Google AdWords to advertise your business on websites too
Rather than having people search for you, you can publish your Ads on other people’s websites, such as information sites, blogs and the likes, Google call this “The Content Network” and they deliver these Ads using something called AdSense, you may even be doing it already and not even know!
In September 2008 this got even more exciting (in a sad online marketing kind of way) as Google introduced it’s AdBuilder service in AdWords allowing you to make your own image based and animated Ads
Here’s an example of a site displaying these type of Ads (you can see that these are text Ads in this example at the top right)
Content Network / Adsense Example
You can also make a bit of money yourself by publishing AdSense on your website too
Google AdWords
adsense, advertising, adwords, Google, Tourism
It seems that more and more people are using their mobiles to search for stuff
don’t miss out on these searches, use Google’s mobile Ads via it’s AdWords system
You can add Mobile Ads to an existing AdGroup by choosing a different Ad format, although I’d recommend setting up a new campaign to contain your mobile Ads so that you can manage the budget for this form of advertising seperately.
Also, Google have recently introduced new options in the campaign settings for delivery of ads specifically to mobile devices
Get in whilst you can, competition is still weak in these Ad formats and you can also take advantage of Pay Per Call too!
Google AdWords
advertising, adwords, Google, mobile, phone
There’s still a huge opportunity to attract more business from abroad using Google AdWords that people just aren’t taking advantage of.
Creating new AdWords campaigns and targeting them at different geographic regions is one of the many ways you boost the amount of visitors to your website.
Many people are worrying about exchange rates, but don’t forget that this makes it particularly attractive now for customers overseas to buy from you
UK tourism related businesses (particularly accommodation) should see a big boost in the number of foreign visitors, but they wont make the best of it unless they start promoting themselves abroad now.
There’s a double bonus in that general key phrases are less competitive abroad and therefore cheaper, with that and the fact that it’s cheaper for foreign customers to buy from you and visit the UK, why not give it a go now?
Don’t forget you can bid on key phrases in different languages too!
Google AdWords
adwords, cornwall, foreign, Google, overseas, Tourism
